Let’s jump in the way-back machine. Back In 1959, Ernst “Ernie" Morgenstern established Pleasant Bag Company to recycle agriculture bags. The company was named for the founding location on Pleasant Ave in Fresno, California. Ernie and his wife Greta were refugees from WWII Europe. Ernie, a true entrepreneur, was trying to feed his family any way he could. From it's founding in old “out-buildings,” Pleasant Bag Company became PleasantFurniture and Mattress Co. Ernie’s son, Herb, eventually took over the reigns and during his leadership, Herb (second generation) successfully launched the Cannon Sleep Products brand under the Pleasant Mattress umbrella.
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